Saturday, August 6, 2011

Sponsors Are Getting Free PR

It's five more weeks and a few days until the "opening bell" will ring. Just outside Waynesboro, VA, we are going on our way to cycle all 469 miles of the Blue Ridge Parkway. They bring us passed Roanoke, VA, Asheville, NC, as well as numerous nature attractions like Mount Mitchell and Devil's Courthouse all the way to Cherokee, NC, in the middle of the Great Smokey Mountains. Our motivation: joy of life ("yes, we feel alive!") and raising funds for a good cause - from the first push into the pedals until the final revolution of our wheels.

This great venture gives us deep satisfaction, as with the intention of "Cycling for a Cause", the trip of ours goes beyond 10 days of cycling. It goes beyond the hearty uphills and the fun downhills. It goes beyond enjoying the gorgeous views of the Blue Ridge Mountains while sweating in the mild September warmth of Western Virginia and North Carolina.

Accompanying our tour, we are keeping the interested public updated by weekly press releases in advance of and daily tour updates during the two weeks of riding. Our project and story may interest local as well as regional members of the printing press, while everybody can follow it online for sure. While the donations we are gathering will go directly to Eliada Homes of Asheville, we welcome sponsors to directly contribute to our budget - to help us help others! We welcome things like a rental bike and spare parts, a bicycle roof holder and fuel for the support vehicle, hotel and camp-site stays, jerseys and other gear, as well as granola bars, sandwiches and fruits. Cash is also welcome, of course.

This website is going to be happy to proudly show off our sponsors logos or ads. Whenever suitable, our frequent press releases will happily mention our sponsors in appropriate and favorable ways; thereby creating valuable, positive PR effects for them. There's also space for their logos on our cycling gear, be it jerseys, shorts or after-ride-T-Shirts; even our support vehicle's white makes a great background for magnetised ad boards, "magnetizing" our sponsors' audience. Everybody who is spending time on the Blue Ridge Parkway at the same time with us is going to see these logos and messages.

Imagine, what a fine occasion this Blue Ridge Parkway Bicycle Ride would be, to hold a sponsor's event like an open house or a "Ride with the Riders" for kids? Plenty of contribution to the community is possible here, while creating further PR potential, that has a long term effect on the business success of our sponsors. So, not only becomes business better, it also becomes more meaningful.

Just like our ride, that started off as a personal challenge of mind, body and spirit. For us, it has now turned into a very meaningful activity. Life is good, love is life.

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